This case study showcases the positive impacts of using the media to change attitudes and harmful gender norms related to female genital mutilation/cutting (FGM/C) in the context of Kuria, Western Kenya. It highlights successful approaches to promote the rights of girls and women and shares key insights from the Association of Media Women In Kenya (AMWIK).
Successful approaches include mobilising families and communities through locally-produced content and debate, training journalists on ethical and gender-sensitive reporting, promoting partnerships and networks to collaborate and share learning, and influencing laws and policies.
This case study can inspire others and contribute to debate and learning between Girls Not Brides member organisations about approaches to end harmful practices and underlying social norms.
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